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What makes Augmented Analytics a top priority in 2024 and how does it redefine data analytics?

Augmented analytics refers to the use of advanced technologies such as machine learning, natural language processing, and artificial intelligence to enhance data analytics processes.  The term was introduced in 2017 by Rita Sallam, Cindi Howson, and Carlie Idoine in a Gartner research paper. The goal is to automate and improve the insights gained from data, making it more accessible and actionable for business users, analysts, and decision-makers.


Key components and features of augmented analytics


  1. Automated Insights: Augmented analytics systems automate the process of discovering patterns, trends, and insights within large datasets. Machine learning algorithms analyze data and identify relevant information without requiring users to have extensive data analysis skills.


  1. Natural Language Processing (NLP): NLP enables users to interact with data using natural language, making it easier for individuals without a strong background in data analysis to query and understand the information. This can include the ability to ask questions in plain language and receive relevant insights.


  1. Data Preparation and Cleaning: Augmented analytics tools often include features for automated data preparation and cleaning. This helps address one of the common challenges in data analysis—ensuring that data is accurate, complete, and ready for analysis.


  1. Predictive and Prescriptive Analytics: Augmented analytics systems often incorporate predictive analytics capabilities, helping organizations anticipate future trends and outcomes based on historical data. Additionally, some tools provide prescriptive analytics, suggesting actions or strategies to optimize outcomes.


  1. Data Visualization: Visualization plays a crucial role in understanding data, and augmented analytics tools often include advanced data visualization capabilities. This allows users to create meaningful and insightful visual representations of their data.


  1. Collaboration and Sharing: Augmented analytics platforms often support collaboration by allowing users to share insights and visualizations with team members. This facilitates better communication and decision-making within organizations.


Overall, augmented analytics aims to simplify the data analysis process, democratize access to insights, and empower a broader range of users to make data-driven decisions. These technologies can enhance the efficiency and effectiveness of analytics workflows across various industries.


Benefits of Augmented Analytics


Reshaping Data Interaction:


Augmented analytics presents an enticing prospect in democratizing data analytics, eliminating traditional barriers for data scientists and analysts. Unlike conventional methods that demand specific capabilities, augmented analytics leverages natural language processing (NLP), enabling a broader audience to interact with and query data more intuitively.


Expediting Decision-Making:


In today's fast-paced corporate landscape, the ability to make swift and well-informed decisions is paramount. Augmented analytics significantly reduces the time required to extract insights from data, facilitating real-time data handling and enabling businesses to responsively address market developments through the automation of data preparation and analysis stages.


A Driver for Innovation:


By automating routine data analysis tasks, augmented analytics liberates data scientists and analysts to focus on more intricate, value-added responsibilities. This transformative shift not only enhances productivity but also fosters innovation, empowering companies to explore new possibilities and solutions.


Advancing Data Quality and Governance:


Augmented analytics plays a crucial role in elevating data governance and quality. The real-time error detection and correction capabilities of AI and ML algorithms ensure the precision and reliability of generated insights. Moreover, it enhances transparency and confidence in data-driven decisions by providing a deeper understanding of data sources and analytical processes.


Augmented Analytics Use Cases

Discover how augmented analytics is revolutionizing data analysis with two compelling use cases:


  • Automated Anomaly Detection:


Scenario: A retail company uses augmented analytics to monitor sales data. The system employs machine learning algorithms to automatically identify unusual patterns or anomalies in daily sales figures.


How it works: The augmented analytics tool learns the normal sales patterns over time and flags any deviations that may indicate potential issues, such as sudden spikes or drops in sales. This helps the company quickly investigate and address unexpected events, such as a sudden increase in demand for a specific product or a decline in sales for a particular store.


  • Natural Language Query for Financial Analysis:


Scenario: A financial analyst needs to quickly assess the performance of different investment portfolios. Instead of writing complex queries or scripts, the analyst uses a natural language interface powered by augmented analytics.


How it works: The analyst asks questions like, "Which investment portfolio had the highest returns last quarter?" The augmented analytics tool utilizes natural language processing to understand the query, retrieves relevant data, and presents the analyst with a clear and concise response, including visualizations. This enables the financial analyst to make informed decisions without the need for advanced technical skills in data analysis.




Augmented analytics introduces the next generation of data-driven technology to businesses. Advanced data tasks such as data mining, designing data models, and deriving insights can now be executed instantly through AI-powered automated software applications.


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